Mobil Hatchback Indonesia Ada di Tangan Honda

Otosia.com – PT Honda Prospect Motor mendapati bahwa mobil-mobil mereka di segmen favorit sudah di bawah penguasaan.

Mobil-mobil ini termasuk untuk model Jazz dan Civic Hatchback.

Di segmen itu, Honda menguasai pasar hatchback Indonesia sebesar 53%. Honda Jazz sendiri menjadi market leader dengan menguasai 49% pangsa pasar.

Angka penjualannya di bulan September sebanyak 1.173 unit dan total penjualan tahunan 12.965 unit.

“Penjualan produk-produk Honda di segmen-segmen favorit konsumen Indonesia masih menunjukkan tren positif,” ujar Jonfis Fandy, Marketing & After Sales Service Director PT Honda Prospect Motor.

Sementara itu, Honda Civic Hatchback mencatat penjualan 286 unit di bulan September, meningkat 186% dari penjualan bulan Agustus sebanyak 154 unit.

Sejak diluncurkan pada bulan Juni 2017, Honda Civic Hatchback telah membukukan penjualan tahunan sebesar 1.006 unit dengan pangsa pasar 4%.

Author: djava.id
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